The single choice matrix is a combination of multiple single choice questions in each row. It is used mainly in situations where several questions of the same nature are repeated. The respondent selects just ONE answer on each row.

The matrix question is particularly relevant for scale questions. The typical example is a Likert scale. Questions in the matrix could greatly optimize and shorten your questionnaire.

Analyzing results

This question can be included in any analysis. Traditionally, we can evaluate the frequencies in both relative and absolute values (percentages or number of occurrences) for individual rows.


The overall results are displayed in a classic bar graph, so you can switch to the so-called stacked bar graph for the ratio display.

Options & Settings

  • Add an image or video to the question.

  • Type of matrix: 

    • single choice, 

    • multiple choice, 

    • text answers (comment boxes).